Stop 01 — Overview
Downtown Montréal's news site and weekly podcast
Portage Signal reports on the Quartier des spectacles, Sainte-Catherine Street, Place Ville Marie and the Golden Square Mile — and carries advertising for the businesses that operate there, from cafés near Concordia to galleries off McGill College.
Book a placementStop 02 — Rate card
Advertising placements
Three ways to reach downtown readers and listeners: a listing on our community page, mentions on our weekly podcast, or a combined six-week partnership across both. Prices below are the full rate; nothing is negotiated by tier.
| Price | Placement | Detail |
|---|---|---|
| $205CAD | Downtown Directory Listing | A 30-day listing on our downtown community page with your logo, a short description and a link. For boutiques, cafés, galleries and independent shops around Sainte-Catherine Street and the Quartier des spectacles. Includes one update and a monthly page-view count. |
| $580CAD | Signal Weekly Podcast Mentions | Four host-read mentions across our weekly downtown news and culture podcast. For businesses and organizations connected to the Golden Square Mile, Place Ville Marie and the Concordia–McGill corridor. Includes script help, approval before recording and per-episode listen counts. |
| $1,190CAD | Full Coverage Partnership | A six-week run across every channel we publish: site placements, four newsletter credits, four podcast mentions and one partner-labelled feature. For organizations that want a steady, unhurried presence downtown. Includes a planning session, creative support and a closing summary. |
Stop 03 — How booking works
A short, direct process
- 01
You tell us the placement
Choose a listing, podcast mentions or the full partnership, and tell us a little about what you're advertising.
- 02
We confirm the schedule
We reply with the run dates, the episode slots or listing window, and what creative we need from you.
- 03
You approve before it runs
Podcast scripts and listing copy are shared for approval before anything is recorded or published.
- 04
We send a summary afterward
Page views for listings, or listen counts per episode for podcast mentions, so you know what ran and when.
Stop 04 — Where placements run
On the site and in the feed
The community page
A public directory page on our site, organised by neighbourhood — the Quartier des spectacles, Sainte-Catherine Street, the Golden Square Mile and the Concordia–McGill corridor. Listings sit alongside our news coverage of downtown.
The weekly podcast
A downtown news and culture podcast released every week, covering what's happening from Place Ville Marie to the Golden Square Mile. Host-read mentions sit inside the regular episode, not as a separate ad break.
Stop 05 — What each booking includes
Included with every placement
- A confirmed run date or episode slot before anything is billed.
- Creative or script review before publication or recording.
- A written summary after the run: page views for listings, listen counts for podcast mentions.
- One listing update, included at no extra charge, during the 30-day window.
Stop 06 — Who reads Portage Signal
Downtown, not the whole city
Around the Quartier des spectacles
Festival-goers, gallery visitors and residents who follow what's showing and what's opening.
Sainte-Catherine Street and Place Ville Marie
Shoppers, office workers and commuters passing through the retail and business core.
The Golden Square Mile
Residents and professionals in the heritage blocks north of Sherbrooke Street.
Concordia and McGill
Students, staff and faculty moving between the two downtown campuses.
Stop 07 — What we don't do
Plainly stated limits
- We do not write or place content outside the three placements on our rate card — no extra tiers, no custom packages.
- We do not guarantee sales, leads or any business outcome from a placement; we sell space and airtime, not results.
- We do not run advertising for restricted or regulated categories, or content that misrepresents what a business offers.
- We do not blur editorial coverage and paid placements — sponsored mentions are always identified as such on air and on the page.
Stop 08 — Partnership timeline
The six-week Full Coverage Partnership, week by week
Planning session and creative brief.
Site placement live; newsletter credits and podcast mentions run across the four weeks.
Partner-labelled feature publishes; closing summary sent.
Stop 09 — What to send us
Before we can schedule your placement
- Your logo (for a listing) as a PNG or SVG file.
- A short description of the business, in your own words — we edit lightly for length, not tone.
- A contact name and the SITE_EMAIL or phone number we should use for approvals.
- For podcast mentions, any pronunciation notes for names or addresses.
Stop 10 — Contact and booking
Get in touch
Portage Signal
- 1200 Avenue McGill College #1100, Montréal, QC H3B 4G7
- +1 438-500-2321
- [email protected]
- Monday – Friday, 09:00–17:30
- Eastern Time (ET) — Montréal