Stop 01 — Overview
Frequently asked questions
Everything advertisers ask us most, grouped by topic. If your question isn't here, write to [email protected] or use the form on our contact section. We keep this page updated as new questions come up from businesses booking their first placement, so it's worth a second look if you booked with us a while ago.
Booking
01How do I book a placement?
Use the form in the contact section of our home page, or email [email protected] with the placement you want and a little about your business. We'll reply within two working days with a proposed schedule.
02How far in advance should I book?
One week for podcast mentions, two working days for a directory listing, and about two weeks for the Full Coverage Partnership so we can plan across all channels.
03Do I get to approve the copy or script before it runs?
Yes. Listing copy and podcast scripts are always shared with you for approval before publication or recording.
04Can I change my run dates after booking?
Yes, within the limits described in our Advertising Terms. Contact us as early as possible to keep your preferred slot.
Pricing
05What does the Downtown Directory Listing cost?
$205 CAD for a 30-day listing, including one update and a monthly page-view count.
06What does Signal Weekly Podcast Mentions cost?
$580 CAD for four host-read mentions across our weekly podcast, with script approval and per-episode listen counts included.
07What does the Full Coverage Partnership cost?
$1,190 CAD for a six-week run across site placements, four newsletter credits, four podcast mentions and one partner-labelled feature.
08Are there any extra fees?
No. The listed price is the full price for that placement. See Pricing notes on our Advertise page.
09Can I get a refund if I cancel?
Refund eligibility depends on how far into the run you cancel. Full detail is on our Payment & refund policy page.
Coverage
10Which neighbourhoods do you cover?
The Quartier des spectacles, Sainte-Catherine Street, Place Ville Marie, the Golden Square Mile, and the corridor between Concordia and McGill.
11Is my business outside downtown eligible to advertise?
Our placements are built around a downtown Montréal audience, so they suit businesses with a presence or clear relevance to that area.
12Where is Portage Signal based?
Our office is at 1200 Avenue McGill College #1100, Montréal, QC H3B 4G7 INC.
13Do you cover events, or only ongoing businesses?
Both. A Downtown Directory Listing works well for an ongoing shop, café or service, while a short podcast mention often suits a one-off event, exhibition or opening in the Quartier des spectacles.
14Can I combine a listing with podcast mentions outside the Full Coverage Partnership?
Yes. You can book a Downtown Directory Listing and Signal Weekly Podcast Mentions separately, at their individual prices, without committing to the six-week partnership.
15Do you offer any placements aimed specifically at students?
We don't sell a separate student-focused placement, but the Concordia–McGill corridor is part of our regular coverage area, so a listing or podcast mention naturally reaches readers and listeners around both campuses without any extra cost.
Key facts
Office hours
Monday – Friday, 09:00–17:30
Time zone
Eastern Time (ET) — Montréal
Placements offered
3
Neighbourhoods covered
5